Comments on: Party like it’s 1979: Holidays go on layaway http://minnesotaindependent.com/14558/party-like-its-1979-holidays-go-on-layaway News. Politics. Media. Sat, 20 Mar 2010 06:10:00 -0500 http://wordpress.org/?v=2.8.4 hourly 1 By: sloane http://minnesotaindependent.com/14558/party-like-its-1979-holidays-go-on-layaway/comment-page-1#comment-15964 sloane Mon, 27 Oct 2008 00:51:20 +0000 http://minnesotaindependent.com/?p=14558#comment-15964 With the increased focus on lay-away plans, it sounds to me like consumers are heading toward a light version of the mortgage crisis...buying things they can't afford, tying up money from future paychecks without knowing what expenses might come up, rather than allocating that money to savings... But it's definitely a smart move on Kmart's part. It will be interesting to see how the market share gets divvied up between Target, Kmart, and Wal-Mart. Dr. Tantillo, who has <a href="http://blog.marketingdoctor.tv" rel="nofollow"> a marketing blog </a>, just did a post on Target and their new ad campaign, highlighting their addition of fresh produce and low prices. <a href="http://blog.marketingdoctor.tv/2008/10/24/value-for-money-is-back--target-does-marketing-right.aspx" rel="nofollow">Tantillo's full post </a> With the increased focus on lay-away plans, it sounds to me like consumers are heading toward a light version of the mortgage crisis…buying things they can’t afford, tying up money from future paychecks without knowing what expenses might come up, rather than allocating that money to savings…

But it’s definitely a smart move on Kmart’s part.

It will be interesting to see how the market share gets divvied up between Target, Kmart, and Wal-Mart.

Dr. Tantillo, who has a marketing blog , just did a post on Target and their new ad campaign, highlighting their addition of fresh produce and low prices.

Tantillo’s full post

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