Mitch Stewart, who ran the Democratic-Farmer-Labor Party’s coordinated campaign during the 2006 election cycle, has been named the director of Organizing for America. The fledgling organization, frequently dubbed “Obama 2.0,” is charged with continuing the grassroots organizing that was a hallmark of Barack Obama’s presidential campaign. Organizing for America — which can tap into 13 million e-mail addresses, 4 million cellphone numbers, and 2 million active volunteers accumulated during the campaign — will be housed at the Democratic National Committee.

Stewart led a largely successful DFL effort in 2006, winning the U.S. Senate contest by a landslide, but narrowly losing the governor’s race. During the presidential primary campaign he earned plaudits for leading Obama’s organizing effort for the Iowa caucuses. He then went on to head the Democrat’s general-election team in Virginia.

“The message we heard loud and clear from people across the country is that this movement must continue as we actively support President Obama’s agenda and continue to fight for the change our country needs,” Stewart said in a statement released by the DNC. “I’m deeply honored to be a part of this next phase as the volunteers, grassroots leaders and ordinary citizens continue to drive our organization.”