The Republican National Convention has launched a new version of its official website, www.gopconvention2008.com, added a convention blog. New features include a section for bloggers covering the convention, and a Convention Insider tab that allows the general public to ask questions of convention organizers. The new site touts itself as “tech-savvy” and RNC blogger, Matt Burns, says that it’s part of an effort to make the RNC “fun, exciting and energizing.”

Convention organizers are really playing up the positive buzz words this week. Convention President and Chief Executive Officer Maria Cino called the convention the “party’s most dynamic and innovative nominating convention ever,” and promised the convention will serve as the “headquarters for an engaged and excited GOP.”

It’s good to stay positive when the situation looks dire.