Like the rest of us thinking that if we could only get
house prices to rise forever we can borrow our way to prosperity, the PU prize hopes that
if people see that the print media is sooooo goooood from getting prizes and stuff we will all
reject the real news on the web and go back to the media print gods
that told us what to think and when to change our minds.

The newspapers are walking dead and like zombies they want our brains.