Welcome to Best Buy, you walking stereotype!

By Molly Priesmeyer
Tuesday, March 18, 2008 at 4:56 pm


Do blue hairs like Blu-Ray? Who cares? They’re cheap. Let’s focus on “Ray,” the bulls-eye Best Buy customer and “techno-tainment” enthusiast with a kid’s heart and wads of cash to spare. Niche marketing doesn’t get any uglier than the customer profiles created by the folks at hometown corporate behemoth Best Buy. And the good folks over at The Consumerist have a leaked internal PowerPoint presentation that renders every customer who walks into a Best Buy big-box shop an ambulatory stereotype.

Remember a few years ago when Best Buy’s lenses turned every customer into an angel or devil? Devils care about saving money—avoid those lame Beezlebubs. These new drooling drones, if they’re even worth an employee’s time, just need a good shaking (and some action movies) so that every last penny drops from their pockets.

Click on the image above to see a full-size sample of one of Best Buy’s customer profiles.

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