Comments on: General Mills recruits ‘mommy bloggers’ to write positive product reviews http://minnesotaindependent.com/34070/general-mills-recruits-mommy-bloggers-to-write-positive-product-reviews News. Politics. Media. Sun, 22 Nov 2009 04:43:11 -0600 http://wordpress.org/?v=2.8.4 hourly 1 By: mill http://minnesotaindependent.com/34070/general-mills-recruits-mommy-bloggers-to-write-positive-product-reviews/comment-page-1#comment-30503 mill Fri, 08 May 2009 01:39:13 +0000 http://minnesotaindependent.com/?p=34070#comment-30503 It's obviously not about a full range of views about General Mills products. Hope the bloggers get paid. It’s obviously not about a full range of views about General Mills products. Hope the bloggers get paid.

]]> By: AC http://minnesotaindependent.com/34070/general-mills-recruits-mommy-bloggers-to-write-positive-product-reviews/comment-page-1#comment-30388 AC Wed, 06 May 2009 14:01:46 +0000 http://minnesotaindependent.com/?p=34070#comment-30388 I'm calling shenanigans on General Mills. Their excuse is "We want to know if someone does not have a good experience with one of our products so we can share [that feedback] with the brand." HELLO? It's a blog If you want your marketing and brand managers to know, then have them read it just like everyone else. Why the need to filter and pre-screen? This takes away the authenticity of the effort. I’m calling shenanigans on General Mills. Their excuse is “We want to know if someone does not have a good experience with one of our products so we can share [that feedback] with the brand.”

HELLO? It’s a blog If you want your marketing and brand managers to know, then have them read it just like everyone else. Why the need to filter and pre-screen? This takes away the authenticity of the effort.

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