MnIndy’s Schmelzer to moderate ‘Designing Obama’ discussion « Minnesota Independent: News. Politics. Media.

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For decades, political campaign advertising had more in common with Menards than Milton Glaser: campaign graphic designers — whose job was to sell candidates often through an expected visual language of flag-toned stars and/or bars — took the back seat, while the well-funded media buyers got the front. Then came Barack Obama. His campaign, lead by design director Scott Thomas, enlisted designer Sol Sender to both create a memorable, appealing identity and advance the lessons of Howard Dean’s web-savvy “netroots” surge of 2004.

We all know what happened next. Obama’s “O” logo became ubiquitous, embraced and modified by supporters so it appeared every where: carved into Halloween pumpkins, spray-painted on city concrete, plastered on cars, t-shirts and mugs, reprinted on one of American history’s most recognized political posters, and interpreted by DIYers on murals, baked goods, light-up bike spokes and beyond.

"Change" by Patrick T. Power

Next Tuesday, May 12, Thomas and Sender will be speaking at Minneapolis’ Walker Art Center on the development of the Obama campaign in a panel called, “Designing Obama” — and Minnesota Independent editor Paul Schmelzer will be moderating the discussion. He’ll begin the evening by putting the campaign into historical context (how it differs from more traditional patriotic-themed campaigns by candidates like Bush, Gore and Clinton and from Obama’s 2008 challenger, Republican John McCain, whose design motif is reminiscent of a luxury car ad) and geographical context (how it played in the land of Jesse “the Body” ads and Paul Wellstone’s still omipresent green bumperstickers), before highlighting examples of creative re-use of the “O” logo.

In preparation, what would you like to ask Sender and Thomas? Got a critique or kudos for the campaign? Leave your thoughts in comments.

Tickets can be purchased here, or watch the event’s webcast live at the Walker Channel.

Earlier: Design with a big O: On developing Obama’s campaign identity