Polluter PR 101: Buy glossy magazine ads promoting green values
By Dan Haugen
Monday, March 24, 2008 at 9:32 am
Monday, March 24, 2008 at 9:32 am
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What do you do if you’re an oil company, an auto maker or an agricultural giant taking criticism for your environmental practices? You buy ads touting your environmental practices in glossy, well-respected, national-circulation magazines.
A month after Portfolio, a Cond
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