The visuals on this anti-McCain video are brilliantly simple: the trajectory of George W. Bush’s sinking approval with the American people is mirrored by a corresponding upward arc in John McCain’s support for Bush:

In 2005, Bush’s approval was at 45 percent, while McCain voted with Bush 77 percent of the time.

In 2006, Bush’s approval was at 41 percent, while McCain voted with Bush 89 percent of the time.

In 2007, Bush’s approval was at 34 percent, while McCain voted with Bush 95 percent of the time.

In 2008, Bush’s approval is at 29 percent, while McCain voted with Bush 100 percent of the time.

The music is somewhat ominous and the on-screen images — shots of Bush and McCain hugging and yukking it up, intercut with cable-news talking heads — are tweaked to have an eerie, antiquated cast. But the emotional resonance comes more with the straight fact of that pair of diverging — but oh-so-connected — trendlines, which prep the viewer for the narrator’s concluding line: "As time finally runs out on the Bush presidency, ask yourself this. Do you support Bush today more than you did four years ago?"

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