The Republican National Committee (RNC) is taking an interesting approach to its online messaging. The RNC’s home page goes heavy on the "Obama" and light on the "McCain." Between a series of rotating banners and the rest of the page’s content, Obama is pictured or mentioned seventeen times to McCain’s four.

Perhaps by piling on the RNC is hoping to hasten the onset of Obama fatigue, or maybe attacks on Obama resonate with conservative voters more than McCain himself. One would assume strategy is dictating the site’s editorial decisions, but you can never discount a webmaster with a crush on Obama.

(h/t Taylor Carik)