Planned Parenthood Action Fund is purchasing ad time today in Minnesota for a spot featuring 8 seconds of silence from Sen. John McCain on the topic of birth control.

When a surrogate for McCain told reporters that he supported requiring insurance coverage of prescription birth control to be on par with erectile dysfunction medications, reproductive health advocates cried foul, noting his two votes against legislation that would do just that.

A reporter asked him several days later if he thought it was fair that Viagra was covered by most insurance plans while birth control pills were covered by few. He didn’t have an answer. That non-answer is now a political ad criticizing him on reproductive health.

In addition to Minnesota, the ads will run in Colorado, Iowa, New Mexico, Ohio, Wisconsin and Washington, D.C. and will be shown during Bravo’s "Project Runway," Lifetime’s "Army Wives" and The Oprah Winfrey Show.