New Target ad: ‘Our democracy is not for sale’

By Paul Schmelzer
Tuesday, August 17, 2010 at 9:22 am’s campaign to boycott Target continues today with a new TV spot, which will air for a week on Twin Cities cable stations. While the group’s past rhetoric has called out Target’s donation of $150,000 to MN Forward, a PAC that’s backing GOP-endorsed gubernatorial candidate Tom Emmer, the new video doesn’t get into that donation or Emmer’s opposition to equality for gays and lesbians. Instead, in a sleek, kid-friendly ad reminiscent of a Target commercial, the 30-second ad simply states that by boycotting the big box retailer, “we can stop” Target and other corporations in a post-Citizens United world from trying to “buy our elections.” The message is more bipartisan, showing a guy with a Target Bullseye for a head tossing the GOP elephant, the Democrats’ donkey, and Lady Liberty herself into a shopping cart.

The script:

VO: Target and other corporations are trying buy our elections.

VO: But if we all work together, we can stop them.

VO: Boycott Target. Our democracy is not for sale.

Paid for by political action,, not authorized by any candidate or candidate’s committee, Political Action is responsible for the content of this advertising.

Categories & Tags: Campaign ads| | | | |



Comment posted August 17, 2010 @ 3:33 pm

Wow. I hope Target stops sponsoring the Pride festival in the Twin Cities after this slap in the face to their business from the left wing extremists. My next shopping trip will be to Target. Unlike the crowd I believe it is important to support a business like Target in Minnesota that does so much in this state and employs so many.

Comment posted August 17, 2010 @ 9:19 pm

“employs so many”

Employs so many…part time people, you mean.

Comment posted August 18, 2010 @ 12:10 am

I’m gay and I think this entire staged event by the MoveOn morons is absurd, and an effort to exploit our community to further their politics.

MoveOn was started as a PAC to defend Bill Clinton — an anti-gay president who signed the federal gay marriage ban and the federal ban on openly gay military personnel — from impeachment. For them to protest on gay rights grounds now is hilariously ridiculous.

Further, if they’re so concerned about “corporate involvement in politics,” they should shut themselves down. is, after all, an incorporated entity (i.e. “a corporation involved in politics.”)

Comment posted August 18, 2010 @ 12:01 pm


So you want to see a bunch of 15-20 year old cashiers out of their part time jobs just because somebody in the boardroom at the company doesn’t strictly agree with your ideology?

Target is not anti gay as evidenced by their past participation in the community. Target donated to MN Forward in hopes they won’t someday be taxed out of the state by tax the rich leftists.

Becky Fritz
Comment posted August 19, 2010 @ 1:57 pm

I LOVE TARGET and as a GLBT team member myself, I can tell you that Target is inclusive and warm when it comes to not only this issue but ALL equal rights! Please read about all of the good that Target does in our communities and start supporting Target and telling your friends and family to do the same! It is time to “MOVE ON”!

Comment posted August 20, 2010 @ 5:35 pm

“Target” just happens to be a convenient “target” for the underlying issue which is corporate bribery of right-wing political candidates, not support of anti-GLBT candidates. In fact, I’m quite sure Target is not anti-GLBT. Makes no difference. Target, which is to say, its arrogant CEO, is wrong for having used other peoples money like his stockholders’ money, to favor one candidate he likes. There is no difference in principle from an employee taking some money from the till and handing it to their favorite candidate.

It’s interesting that whenever the right gets its undies in a bundle about being victimized for having stupid beliefs, they call for a boycott, like teabaggers did in June when they were not favorably depicted by MSNBC in some report.

Nobody on the right bellyaches about those boycotts, because you know the rule, IOKIURAR. After CBS allowed a very controversial anti-abortion ad to air during the Superbowl, it’s hard to believe any station can claim an advertiser policy with a straight face.

Luke Matthews
Comment posted August 21, 2010 @ 6:32 pm

This is too rich. I can’t stop laughing. So,, a group bought and paid for by the rich socialist George Soros, is complaining about Target buying elections. This is almost as funny as the Democratic candidate for Minnesota governor, Mark Dayton, complaining about how rich people don’t pay taxes and then he, a uber-rich person, reveals he doesn’t pay much in taxes. Talk about do as I say . . . These people are so out of touch as to be a joke.

Target changes political expenditures in wake of MN Forward flap | Minnesota News Press: Minnesota Breaking News Headlines | MN News Directory
Pingback posted February 18, 2011 @ 11:55 am

[...] a arise of a argumentative concession to MN Forward that riled LGBT activists and sparked boycotts cross-country, Target has altered a routine for creation corporate eccentric expenditures. The sell [...]

RSS feed for comments on this post. TrackBack URL

Leave a comment