MSNBC won’t air’s boycott-Target ad

By Paul Schmelzer
Thursday, August 19, 2010 at 10:00 am

Screen grab from MoveOn's rejected ad

MSNBC and its parent, General Electric, refuse to air’s ad calling for a boycott of Target, stating the spot doesn’t “comply with NBC’s ‘Controversial Issue Advertising policy,’ because the ad is a direct attack on an individual business.” (In fact, the ad referenced “Target and other corporations.”) The advocacy group had purchased a week of airtime in Minneapolis and nationally on MSNBC, according to a release.

The ad accused the Minneapolis-based big-box retailer of “trying buy our elections,” but shied away from mentioning more controversial aspects of Target’s recent political dealings: a $150,000 donation to MN Forward, a PAC that supports a GOP-endorsed gubernatorial candidate known for affiliations with anti-gay figures and opposition to marriage equality. But today’s press release does name Tom Emmer.

“The ad is part of an on-going campaign against Target Corporation for trying to buy elections following Target’s $150,000 donation in Minnesota Governor’s race on behalf of far-right state Rep. Tom Emmer in Minneapolis. Target is one of the very first companies to take advantage of the Supreme Court’s Citizens United decision allowing unlimited corporate cash in elections,” it reads.

“According to MSNBC and GE it is alright for corporations, like Target, to attack candidates and buy elections, but it is not OK for citizen organizations, like MoveOn, to fight back. This is the height of hypocrisy,” said Justin Ruben,’s Executive Director in the statement. “Target Corporation decided to use the Supreme Court’s Citizens United decision to try to buy the Minnesota Governor’s election and now GE and MSNBC are protecting them from deserved consumer backlash. It’s good to know that cronyism is alive and well in the corporate takeover of America.”

MSNBC’s refusal Thursday to air the ad keeps the Target boycott — which seemed to show signs of tapering off, slightly, in the public consciousness — in the headlines a bit longer.

On Monday, the national Human Rights Campaign announced that negotiations had broken down with Target over the possibility of the corporation giving an equal sum to pro-LGBT candidates in Minnesota. The campaign then announced that if Target wouldn’t donate $150,000 to equality-minded politicians, it would.



Comment posted August 19, 2010 @ 10:33 am

I LOVE Target and will be shopping there more and more.

Is's Boycott Target Ad a Waste of Time, Money and Tactics? / Queerty
Pingback posted August 19, 2010 @ 11:14 am

[...] on issues more important than one-day sales.So "controversial" is the spot that MSNBC isn't going to air it (which, of course, just generates more buzz about the boycott) — but perhaps that's [...]

Comment posted August 19, 2010 @ 1:27 pm

this is extortion at its finest.

here is an idea… raise your own cash so that you can help teh people that would help your business get elected. oh wait.. in bed with the unions… they dont have to report. not only that , congress just gave teh unions billions of our tax payer money… teh Moveon spokesman talks about hypocrisy??? please

Comment posted August 19, 2010 @ 1:47 pm

Time to boycott MSNBC

Boycott MoveOn.Org
Comment posted August 19, 2010 @ 8:07 pm

Target has a legal right to financially support whomever they choose. I wish they hadn’t caved in when the little pissants from MOO started their hissy fit. I saw the ad – it’s sickening. Liberal freaks are wicked and vindictive. They absolutely need to be stopped and NOW. November could not come soon enough.

Comment posted August 20, 2010 @ 7:19 am

This viciously homophobic action by MSNBC just shows what happens when evil corporations like GE own media outlets.

Comment posted August 20, 2010 @ 8:10 am

The bottom line is corporations are NOT people and they do not have the same rights as people. Corporations, and the people who run them, should not be able to use the huge financial resources to sway elections PERIOD. It doesn’t matter what the topic is, they do not belong in politics. If we want to eliminate anything, it should be lobbyists..all of them. Let the conversation be between a legislator and his/her constituents.

Rob C
Comment posted August 21, 2010 @ 9:16 am

People have the legal right to not shop at Target. Hopefully, the pissants will by their Chinese junk elsewhere.

Ann G.
Comment posted August 21, 2010 @ 5:45 pm

I support the Target boycott. Folks who don’t agree with the boycott don’t have to boycott.

Comment posted August 24, 2010 @ 11:39 am

Have you seen this article about the Best Buy and Target boycott yet? The most interesting part, I think is in paragraph 12… Best Buy’s published “Code of Business Ethics”… really?

Comment posted October 13, 2010 @ 7:21 pm

Target gave money to MN Forward, which then supported Emmer. MOO then boycotts Target, even though they DID NOT give any money to Emmer.

I wish MOO would follow the money trail, and boycott everyone who has ever shopped at Target, b/c those people are obviously anti-gay. But wait, I REALLY think they should boycott every business that employs any person who has ever shopped at Target, since this is where the money originates.

BUT NO! They should boycott the entire economic machine b/c this is how the money is generated that flows to the businesses that pay the employees that shop at Target who donates to MN Forward who gives to Emmer who opposes gay marriage.

In other words, these MOO kooks should just lay down and die. Problem solved.

Comment posted October 15, 2010 @ 10:46 pm

I rarely go to Target but tomorrow I will go out of my way to shop there.

Way to go Target!!!

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