Negative Campaigns: A Double Edged Sword?

Negative ads along with negative campaigns work, but not necessarily to the advantage of the initiator. Sometimes, they produce exactly the opposite results.

And plenty of candidates, who thought that their success hinges on waging a nasty campaign, lost last week’s General Election.

Alan Fine, a Republican candideate in Fifth Congressional District, was one of them.

“Fine was too harsh in his negative attacks and that offended voters,