Deconstructing Dumbo: 100 GOP logos

Last time the Republicans had a national convention, New York-based designers Thomas Fuchs and Felix Sockwell couldn’t pass up a chance to protest — only they did so in a medium they’re comfortable with: They reinvented the GOP elephant in 100 different ways. Sockwell distributed the logos — a Pepsi-sponsored GOP elephant, a trunk transformed into a gun aimed back at a soldier’s head, a pachyderm turned into a hunch-backed man with a cane — in a bicycle rickshaw throughout New York.

With another convention in the wings, I contacted the artists to see if they had any updates to their self-published book, GOP 100: Deconstructing Dumbo. While they said the book is still fresh four years later and doesn’t necessarily need updating, they had one: a retitled piece showing an elephant in prison stripes (reminiscent of this year’s convention logo). It’s now called “Larry Craig.”

Designs for signs, Web sites show presidential candidates’ strengths, weaknesses

In the heat, such as it was, of the 2004 presidential race, leading American graphic designer Paula Scher picked apart the campaigns’ logos for the New York Times with a simple diagrammed analysis…