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	<title>Minnesota Independent &#187; lucy pinder</title>
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		<title>Trust Google Trends on flu? Then trust that pinup-hot Don Rickles just peaked</title>
		<link>http://minnesotaindependent.com/17270/trust-google-trends-on-flu-then-trust-that-pinup-hot-don-rickles-just-peaked</link>
		<comments>http://minnesotaindependent.com/17270/trust-google-trends-on-flu-then-trust-that-pinup-hot-don-rickles-just-peaked#comments</comments>
		<pubDate>Wed, 12 Nov 2008 16:50:59 +0000</pubDate>
		<dc:creator>Chris Steller</dc:creator>
				<category><![CDATA[Health Care]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Privacy]]></category>
		<category><![CDATA[Slot 3]]></category>
		<category><![CDATA[centers for disease control]]></category>
		<category><![CDATA[don rickles]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[google flu]]></category>
		<category><![CDATA[google flu trends]]></category>
		<category><![CDATA[google trends]]></category>
		<category><![CDATA[hippocrates]]></category>
		<category><![CDATA[hotness]]></category>
		<category><![CDATA[influenza]]></category>
		<category><![CDATA[lucy pinder]]></category>
		<category><![CDATA[peak]]></category>
		<category><![CDATA[Tim Pawlenty]]></category>

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		<description><![CDATA[The story has itself gone viral: A new Google tool tracks the spread of actual influenza by monitoring Web searches for terms like "flu." By aggregating such virtual searches, Google can also anticipate flu outbreaks in the real world by a week to 10 days. Even if Google were to amend its motto to "First, do no evil," can we trust national health policy to the same search engine trend-spotting tool that puts a wrinkled comedian and a airbrushed model at an equal level of "Hotness"? ]]></description>
			<content:encoded><![CDATA[<p><a href="http://minnesotaindependent.com/wp-content/uploads/2008/11/rickles-pinder.jpg"><img class="alignleft size-medium wp-image-17281" title="rickles-pinder" src="http://minnesotaindependent.com/wp-content/uploads/2008/11/rickles-pinder-300x141.jpg" alt="" width="280" /></a>The story has itself gone viral: A <a href="http://www.google.org/flutrends">new Google tool</a> tracks the spread of actual influenza by monitoring Web searches for terms like &#8220;flu.&#8221; We knew that Google could be handy for tracking things like the <a href="http://www.google.com/trends?q=tim+pawlenty&amp;ctab=0&amp;geo=US&amp;geor=all&amp;date=mtd&amp;sort=0">recent uptick</a> in interest in <a href="http://minnesotaindependent.com/17135/t-paw-in-2012">prez prospect</a> &#8220;Tim Pawlenty.&#8221; But now it turns out that by aggregating such virtual searches, Google can also anticipate flu outbreaks in the real world by a week to 10 days.<span id="more-17270"></span></p>
<p>Google&#8217;s motto, &#8220;Don&#8217;t be evil,&#8221; is close enough to Hippocrates&#8217; &#8220;First, do no harm.&#8221; But trust national health policy to a search engine?</p>
<p>As of this morning, <a href="http://trends.google.com/trends">Google Trends</a>, the search-term tracking tool on which this medical breakthrough is based, also reports that the name of ancient comedian &#8220;Don Rickles&#8221; is the third-most frequently searched phrase in the United States, while &#8220;Lucy Pinder,&#8221; a British model popular for posing nude, ranks sixth. Drilling down, you discover that the wrinkled Rickles and the Photoshop-smoothed Pinder share the same &#8220;Hotness&#8221; rating: Mild. And below that, Google Trends says Don Rickles&#8217; peak was seven hours ago. (OK, he was on Jay Leno last night but still, we&#8217;re talking decades, not hours.)</p>
<p>If we can&#8217;t trust Google Trends on celebs, do we really want to give them the keys to the Centers for Disease Control?</p>
<p><a href="http://minnesotaindependent.com/wp-content/uploads/2008/11/rickles-graph.jpg"><img class="alignleft size-full wp-image-17275" title="rickles-graph" src="http://minnesotaindependent.com/wp-content/uploads/2008/11/rickles-graph.jpg" alt="" width="410" height="230" /></a><a href="http://minnesotaindependent.com/wp-content/uploads/2008/11/pinder-graph.jpg"><img class="alignnone size-full wp-image-17287" title="pinder-graph" src="http://minnesotaindependent.com/wp-content/uploads/2008/11/pinder-graph.jpg" alt="" width="389" height="231" /></a><br />
Google users whose searches lead them to the Minnesota Independent don&#8217;t tend to cluster around trendy topics like Don Rickles, Lucy Pinder or the flu. For example, at one point this morning, the second-most commonly searched string that brought readers the MnIndy (after &#8220;Minnesota Independent&#8221;) was &#8220;<a href="http://minnesotaindependent.com/3825/the-smiley-face-killers-a-born-in-minneapolis-urban-legend-takes-wing">smiley-face killer</a>,&#8221; a <a href="http://minnesotaindependent.com/3755/grand-theft-auto-inspires-violence-try-the-smiley-face">story</a> that peaked six months ago, but apparently still piques interest among the erudite.</p>
<p>What I&#8217;d like Google to explain is why someone in Moscow visited MnIndy this morning after a search for &#8220;steller franken.&#8221; I&#8217;m more worried about that than the flu.</p>
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