Mix up the letters of two names in the news this week — “Bob Poe” and “Olbermann” — and I’m pretty sure you get “Doppelganger.” At least that’s the word that came to mind when I saw a photo of Poe (pictured on the right), a leader in Alaskan business and government circles who announced this week he’s running as a Democrat to replace Sarah Palin as governor in 2010. Now combine that news with another story: Right-wing film documentarian John Ziegler says that when Palin glimpsed a photo of MSNBC newsman Keith Olbermann (on the left), “she literally let out a shriek and, pointing to his photograph, declared, ‘THAT guy is EVIL!’”

And a campaign slogan is born.