MnIndy’s Schmelzer to moderate ‘Designing Obama’ discussion
By admin |
05.06.09 | 3:55 pm
For decades, political campaign art had more in common with Menard’s than Milton Glaser: the graphic designer — whose job was to sell candidates through an expected visual language of flag-toned stars and/or bars — took the back seat, while the well-funded media buyer got the front. Then came Barack Obama. His campaign, lead by design director Scott Thomas, enlisted designer Sol Sender to both create a memorable identity and advance the lessons of Howard Dean’s surprise “netroots” surge of 2004. On May 12, Thomas and Sender will discuss the development of the Obama campaign in a panel called, “Designing Obama” — and Minnesota Independent editor Paul Schmelzer will be moderating the evening.
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